A NEW GENERATION OF POP-UP SHOPPING

SHOP/SLOW is a pop-up store featuring local emerging designers from 19-25 February. Located in Ponsonby Central, Auckland, the store will highlight nine brands including Blue Blank, Courtney Pellow, Elisabeth Kwan, No Work To Do, Ryan Turner and Jason Lingard. Showcasing their artisan clothing and accessories, Shop/Slow is a natural recreation to modern day over-consumption and fast-fashion. "The idea to hold a pop-up grew from our desire to support each other and encourage local creativity and ethically-made products," said designer Jason Lingard. "Getting together as a group and having pop-ups like this means we can test our products, meet our customers face-to face while gaining valuable feedback and exposure."

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